Working Groups

Direct Selling & The Internet

The Internet is an issue of huge relevance to the companies belonging to the German DSA. This work group aims to provide a platform for exchanging information, and to draft Internet-related content as seen from the point of view of direct selling. Continuous cooperation and good internal communications aim to ensure that synergy effects are achieved.

Sales Force at Management Level

A forum for discussing and exchanging ideas about sales staff at management level, e.g. staff recruitment, developing executive staff, motivation, and conflict management.

Further Education

Direct selling depends absolutely on its sales force. As the very pillars of its success, excellent direct sellers are decisive for achieving customer satisfaction and positive business results in the long-term. This calls for identification with the respective business and its products, and this is why staff policy in direct selling operations is of strategic significance, on par with the business’ product or financial policy. Recruiting and keeping a good sales force is one of the main tasks in human resources policy, and this is where further education comes in.

This particular body, which was set up as a further education committee in 1988, was converted into a working group in 2002, so that a bigger number of member companies could take part.

Trade Fairs & Exhibitions

Business at trade fairs is a vital outlet for many companies belonging to the DSA. This particular working group is a forum for exchanging information and for keeping in touch with leading trade-fair organisers.