Overall annual turnover of Direct Selling in consumer goods and services has increased to €7.9 billion in 2004

Source: Prognos AG, 2005.
Turnover 2004 on the basis of industry analyses, company interviews, industry associations. Sales at end customer level incl. VAT, excl. collective orderings, cars, real estate and tourism. Numbers for 1988 / 1994 calculated on the basis of Engelhardt, W. (1998): Direct Selling of consumptive goods, Bochum University Press.