Household Survey: Main Results:

Financial services and household goods are the Top-Products sold by Direct Selling

Which of the following products or services have you ever bought from at home after a personal consultation (Direct Selling)?

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Characteristics of today´s customers:

  • 54% female.
  • 60% aged between 30 and 59 years.
  • 52% in employment, 12 % housewives, 22% retired persons.
  • Income: 36% between €1.500 - €3.000, 26% > €3.000.
  • 56% one- and two-persons households.

Prognos AG © 2005. Basis 1008 persons interviewed in Germany.

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deutsche Fahne

German Direct Selling Association
Bundesverband Direktvertrieb Deutschland - GUT BERATEN - ZU HAUSE GEKAUFT