Household Survey: Main Results:
Large potential for Direct Selling of energy, telecommunication, textiles, home furnishings and pet food
Which of the following products / services have you ever bought by Direct Selling? Which could you imagine buying from at home after a personal consultation?
»- In all product groups there is still an additional potential of possible buyers.
- This potential is particularly large in product groups with low market penetration of Direct Selling so far.
Prognos AG © 2005. Basis 1008 persons interviewed in Germany.
Executive Summary
Market- and Industry Developments
Share by different product groups
Household Survey: Main Results
Experiences with direct selling
Intern 
