Household Survey: Main Results:
Previous non-buyers can imagine buying financial services, energy and household goods via Direct Selling.
Which of the following products or services could you i m a g i n e to buy from at home after a personal consultation? (only persons who have no prior buying experience)
»- Persons without priorbuying experience would purchase financial services, energy, household good and electrical appliances.
- Particularly retired persons from the former West-Germany have no buying intentions.
- Large potential at hitherto non-buyers, but no specific preferences for products or services.
Prognos AG © 2005. Basis 872 persons without purchase experience in Direct Selling within the last year in Germany.
Executive Summary
Market- and Industry Developments
Share by different product groups
Household Survey: Main Results
Experiences with direct selling
Intern 
