Household Survey: Main Results:
Advantages of Direct Selling versus the Internet
Which of the following advantages apply more to Direct Selling and which apply more to buying in the internet?
»- Direct Selling clearly gains the lead in terms of testing products, good advisory service and security ofpayment transactions.
- Favorable prices and a wide product range are supposed to be advantages of the internet.
- Respondents are undecided in respect of product quality and buying experience.
- Experienced buyers and nonbuyers share the same view.
Prognos AG © 2005. Basis 1008 persons interviewed in Germany.
Executive Summary
Market- and Industry Developments
Share by different product groups
Household Survey: Main Results
Experiences with direct selling
Intern 
