Household Survey: Main Results:
11% made a purchase via Party Selling within the last year
Which of the following home shopping facilities have you used within the last year – no matter what products you have bought?
»- Parties are the most common shopping form used from at home, in the rank only behind catalogues and the internet.
- 5% made purchases via representative selling within the last year.
- Women prefer “party selling” and catalogues as sales channel, men have a preference for internetshopping.
- A higher percentage of households in West-Germany use Direct Selling compared to the East.
Prognos AG © 2005. Basis 1008 persons interviewed in Germany.
Executive Summary
Market- and Industry Developments
Share by different product groups
Household Survey: Main Results
Experiences with direct selling
Intern 
