Household Survey: Main Results:
Perceived advantages of Direct Selling
Which attributes can be correctly applied to Direct Selling?
(percentage saying „completely true“/ „true“)
»- Convenience and time saving and the ability of a stress-free purchase are the main perceived advantages of Direct Selling.
- Price, trustworthiness and good purchase experience is not an advantage seen by the majority.
- Experienced buyers have a better assessment of Direct Selling than non-buyers.
- Especially users of sales representatives appraise a good purchase experience.
Prognos AG © 2005. Basis 1008 persons interviewed in Germany.
Executive Summary
Market- and Industry Developments
Share by different product groups
Household Survey: Main Results
Experiences with direct selling
Intern 
