Market- and Industry Developments:

Overall annual turnover of Direct Selling in consumer goods and services has increased to €7.9 billion in 2004

An additional €136 billion in the brokerage of financial transactions can be added to the total turnover.
Sales growth of at least 12% since 1994, incl. financial services 18%.
Turnover of Direct Selling equals more than 0,5% of all consumer spending in Germany.
Members of the German Direct Selling Association (DSA) combine 30% of all sales in the Direct Selling market.

Source: Prognos AG, 2005.
Turnover 2004 on the basis of industry analyses, company interviews, industry associations. Sales at end customer level incl. VAT, excl. collective orderings, cars, real estate and tourism. Numbers for 1988 / 1994 calculated on the basis of Engelhardt, W. (1998): Direct Selling of consumptive goods, Bochum University Press..

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