Market- and Industry Developments:

Direct Selling today: Share of Direct Selling in total turnover by different product groups

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Quelle: Prognos AG, 2005

Executive Summary

Objective and background

Market analysis

Customer Survey: Main Results

Market- and Industry Developments

Overall annual turnover

Sales by product group

Share by different product groups

Dynamic growing industries

Portfolio analysis

Household Survey: Main Results

Description of Sample

Experiences with direct selling

Experiences with party selling

Advantages of direct selling

Customer satisfaction

Previous Non-buyers

Potential for direct selling

Direct selling versus the internet

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German Direct Selling Association

Ausgabe Juli 04 - 2010
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Bundesverband Direktvertrieb Deutschland - GUT BERATEN - ZU HAUSE GEKAUFT

Bundesverband Direktvertrieb Deutschland - Gut Beraten, zu Hause gekauft